Unlocking the Power of Podcast Sponsorships: A Lesson in Strategy

The other day, an Instagram connection sent me a cold pitch that got me thinking. She had a compelling value proposition: “We’ll pitch sponsors for your podcast before you even launch it to cover our production costs.” It sounded like a win-win deal — they find sponsors to fund your podcast, and that money goes towards creating your content. At first glance, it seemed like a no-brainer.

However, as our conversation progressed, it became apparent that she hadn’t fully thought through the strategy. When I inquired about…