Drake is overtaking Tiktok with his Toosie Slide

The Canadian rapper made genius marketing move

During this confinement, we have seen many creatives and artists producing more content and using this time to increase their brand awareness.

Lives, collaborations, and jams can be found daily on every platform. To be honest I´m in love with the rise of this creative class.

One platform, in particular, has been booming for musicians this last period: Tiktok.