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Drake is overtaking Tiktok with his Toosie Slide
The Canadian rapper made genius marketing move
During this confinement, we have seen many creatives and artists producing more content and using this time to increase their brand awareness.
Lives, collaborations, and jams can be found daily on every platform. To be honest I´m in love with the rise of this creative class.
One platform, in particular, has been booming for musicians this last period: Tiktok.
The opportunity of uploading a song and it becoming viral is one the fastest and cheapest ways to promote their art. I´ve seen artists this past 2 weeks organize giveaways and give private phonecalls to incentivize their fanbase to produce content on their song.
It didn´t take long for the best selling artist of 2018 to jump on the occasion. Last week, Drake released his song Toosie Slide and it took only a couple hours for it to be viral. On Youtube, the song generated 18M views.
But the song had another goal behind it: Overtaking Tiktok. With 158k videos uploaded until now, everyone is doing his own version of the Toosie Slide.
So let´s analyze how the rapper managed to it
