The essential guide to successful platform building
The chicken or egg problem
First and foremost for those who are still not familiar with what a platform really is let´s pass in review some principals to understand better what defines this model and how it is different from the traditional one.
1.1-What is a platform?
Geoffrey G. Parker author of Platform Revolution defines it as:
”A platform is a business based on enabling value-creating interactions between external producers and consumers. The…