Marketing Myopia Is Killing Businesses

Photo by Markus Spiske from Pexels

Many entrepreneurs or business owners make the mistake to focus on the short-term goals and vision when it comes to marketing strategies.

The term “marketing myopia” was invented in the '60s by Theodor Levitt in an article written for the Harvard Business Review.

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Allegue Wessim

Allegue Wessim

30 y/o dude🇹🇳Documenting my journey to create the biggest artistic collaboration platform 🙌