Apr 30, 2021Member-onlyDebunking procrastinationUnderstanding the mechanisms and how to remedy — For so long, I thought that procrastination was a bad phenomenon that I experienced on regular basis. My interests were varied and some tasks seemed easier to complete than others depending on the period or format. The problem was at some point I decided to venture into entrepreneurship, freelancing, and…Procrastination6 min readProcrastination6 min read
Apr 29, 2021Member-only9 Winning Local Restaurant Marketing IdeasRestaurants are struggling during this pandemic. Let´s help out! — Many sectors have been hit quite hard since this pandemic started. One of the most impacted is restaurants. Since some can´t accept customers in their restaurant and others never bothered to create an online presence, it´s been quite hard for them to survive and grow. Here are some tips that…Marketing6 min readMarketing6 min read
Apr 29, 2021Member-only7 Practical Steps to BrandingWhen branding is done right — If you go and research the term branding on Google, you´ll find a definition that goes along this way “Branding, by definition, is a marketing practice in which a company creates a name, symbol, or design that is easily identifiable as belonging to the company” Is branding really limited to…Branding8 min readBranding8 min read
Apr 28, 2021Member-onlyMarketing Myopia Is Killing BusinessesHow your marketing decisions impact your business — Many entrepreneurs or business owners make the mistake to focus on the short-term goals and vision when it comes to marketing strategies. The term “marketing myopia” was invented in the '60s by Theodor Levitt in an article written for the Harvard Business Review. It described companies who chose to focus…Marketing4 min readMarketing4 min read
Jul 13, 2020Member-onlyA story that might change your perceptionDo something meaningful and that you love — 3 years ago, I went with my friend to a gaming event in Berlin where loads of new games were being presented and where startups announced new projects and job opportunities. The problem was most of the job offers were for designers, game developers, or sound engineers while I and…Self2 min readSelf2 min read
Jun 29, 2020Member-only7 Marketing Lessons From Machine Gun KellyKell´s secret for virality — If you missed the incredible ascension of Colson Baker alias MGK, you either not watching TV, Youtube, or the radio. Indeed, the US rapper was everywhere: From the infamous clash with Eminem to collaborating with stars like Travis Barker, Marilyn Manson, or Jack Harlow. One questions remain: was it all…Marketing4 min readMarketing4 min read
Jun 26, 2020Member-onlyStop buying Instagram followers until you finish this articleWhat happens to your account when you buy followers — I´m sure that you heard all kinds of stories about this… If you are still struggling to grow an audience over the platform than you are probably one of 500 million users that are trying to make it. But the harsh truth is with the decrease in Instagram’s organic reach…Social Media4 min readSocial Media4 min read
Jun 25, 2020Member-onlyI used these troubled times to commit to my dreamsHow I finally decided to dedicate myself to be a full-time writer, freelancer, and podcaster — Back in March, when the lockdown started, and like most of us, I found myself facing multiple choices: Either stay in Berlin and find a job, or changing my path to become a full-time nomad author and freelancer. To be honest the first weeks, I didn´t do much of thinking…Self6 min readSelf6 min read
May 15, 2020Member-only5 creative ways to use zoom for content creationContent creator´s new best friend — If we had to select a prize winner of a company that succeeded the most during COVID 19, I would probably say it´s zoom. The new online communication platform is booming with online classes, meetings, and regular calls. It didn´t take long for content creators to find creative ways to…Social Media4 min readSocial Media4 min read
Apr 24, 2020Member-onlyMeWe: the next-gen social media platform that is not for saleGiving privacy back to users — It´s been a long time since a serious player didn´t show on my radar. The last time I shared with you about the blockchain-based social media Minds. Madlipz since then managed to gain some traction but still didn´t show encouraging signs. Doing my usual research today, I stumbled upon a…Social Media4 min readSocial Media4 min read
