Understanding the mechanisms and how to remedy

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For so long, I thought that procrastination was a bad phenomenon that I experienced on regular basis. My interests were varied and some tasks seemed easier to complete than others depending on the period or format.

The problem was at some point I decided to venture into entrepreneurship, freelancing, and coaching. I couldn't afford anymore to procrastinate!

Like every person interested in this domain, I started reading self-help, human behavior, and psychology books. I managed to get the best out of myself by pushing and following an army-like mindset.

Every task had to follow a strict schedule and I kept…


Restaurants are struggling during this pandemic. Let´s help out!

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Many sectors have been hit quite hard since this pandemic started.

One of the most impacted is restaurants.

Since some can´t accept customers in their restaurant and others never bothered to create an online presence, it´s been quite hard for them to survive and grow.

Here are some tips that will help your business strive

1. Ask your clients


When branding is done right

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If you go and research the term branding on Google, you´ll find a definition that goes along this way

Branding, by definition, is a marketing practice in which a company creates a name, symbol, or design that is easily identifiable as belonging to the company”

Is branding really limited to this when we see the power of companies like Nike, Dior, or Amazon?

My definition is a bit different as a brand expresses more a feeling or an experience. It´s a story that reunites people with the same values or vision.

Let´s take a look at Nike with its slogan…


How your marketing decisions impact your business

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Many entrepreneurs or business owners make the mistake to focus on the short-term goals and vision when it comes to marketing strategies.

The term “marketing myopia” was invented in the '60s by Theodor Levitt in an article written for the Harvard Business Review.

It described companies who chose to focus on the buyer´s perspective instead of the customer needs.

At this stage, businesses tend to make huge decisional mistakes that often result in the crumbling of the company.

1. When does it manifest


Do something meaningful and that you love

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3 years ago, I went with my friend to a gaming event in Berlin where loads of new games were being presented and where startups announced new projects and job opportunities.

The problem was most of the job offers were for designers, game developers, or sound engineers while I and my friend were from a managerial background.

Who would give to 2 freshly graduated students the top position without any previous experience?

Around 4 hours later, when the presentations were over, I asked my friend if we should get in line to try getting an interview or a job.

He…


Kell´s secret for virality

If you missed the incredible ascension of Colson Baker alias MGK, you either not watching TV, Youtube, or the radio.

Indeed, the US rapper was everywhere: From the infamous clash with Eminem to collaborating with stars like Travis Barker, Marilyn Manson, or Jack Harlow.

One questions remain: was it all coincidences or a genius marketing move?

Let´s get to the bottom of this as we will try to learn from the artist

1.Create your own audience

MGK started his career as a metal singer but was fast fascinated with being a rapper.

To be honest, the US rapper was not the pioneer of this…


What happens to your account when you buy followers

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I´m sure that you heard all kinds of stories about this…

If you are still struggling to grow an audience over the platform than you are probably one of 500 million users that are trying to make it.

But the harsh truth is with the decrease in Instagram’s organic reach and engagement, it became really hard to stand out from the crowd.

Of course, there are ways to fight this out as I list them in this article.

For now, let´s focus on the matter at hand, and get to the bottom of our problem: Is buying Instagram followers a…


How I finally decided to dedicate myself to be a full-time writer, freelancer, and podcaster

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Back in March, when the lockdown started, and like most of us, I found myself facing multiple choices: Either stay in Berlin and find a job, or changing my path to become a full-time nomad author and freelancer.

To be honest the first weeks, I didn´t do much of thinking or execution.

Instead, I purchased 7 different games of the ´Assasin´s Creed´ franchise. I spent 2 weeks wandering in those different words and historical cities.

But, when it was over, a couple of things were clear:

First I wasn´t much into gaming anymore and second, confinement made me realize that…


Content creator´s new best friend

If we had to select a prize winner of a company that succeeded the most during COVID 19, I would probably say it´s zoom. The new online communication platform is booming with online classes, meetings, and regular calls.

It didn´t take long for content creators to find creative ways to utilize the platform.

Here the best concepts I found over the internet that can help your personal or company branding.

1. Podcasts

Probably the most obvious one, but let me navigate you through it a bit so you can get the most out of it:

  • Record your voice locally: Due to third…


Giving privacy back to users

It´s been a long time since a serious player didn´t show on my radar.

The last time I shared with you about the blockchain-based social media Minds. Madlipz since then managed to gain some traction but still didn´t show encouraging signs.

Doing my usual research today, I stumbled upon a severe new player that is aiming to break all the pre-established barriers we thought possible.

Indeed, MeWe is targeting one of the biggest issues within social media platforms now: Privacy

With current social media sites being crowded with advertisements, social quizzes, and just general clutter, this app puts the users…

Allegue Wessim

30 y/o dude🇹🇳Documenting my journey to create the biggest artistic collaboration platform 🙌

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